Enterprise software gurus have observed that just as the Internet changed the way companies do business, “mobility is now becoming the next competitive frontier.” Yet mobile solutions which are the backbone of enterprise mobility are not fully understood by enterprises.
The first reaction of a manager is that as the mobile is a very small device, it may be difficult to use it for any significant amounts of data. That is not so as the mobile screen can scroll down to display quite a large set of information. I know of a mobile application that accesses 2,000 item names and provides a means to drill down to a particular item detail in just seven seconds and all this on a low-end mobile phone!
Mobile solutions are often relegated to a secondary function – something that supports an enterprise process. Thus managers believe that unless the enterprise processes are in place and stable, which hardly ever happens on schedule, mobile solutions cannot add value. In most cases that is not correct. A mobile solution brings in a change in the way business is conducted in the field. It is a process in itself and in most situations can subsist on its own. For example, a company waited four years for their ERP system to stabilize and delayed the implementation of mobile SFA. They now realize that had they brought in mobile SFA earlier, they could have expedited the placement of orders on behalf of their distributors and thus increased sales.
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